Portfolio
 Car Booking |  Map making |  Mobile Banking app |  Data Visualisation |
|---|---|---|---|
 Uber for services |  Test drive booking |  Health Dashboard |  Digital Car Manual |
 Nutrition Selection |  Truck Booking |  B2B |  CRM |
 Car Booking |
Evolving UX from Execution to Strategy
As a UX leader in a global organization, I built the UX team from the ground up and led the transformation from isolated, project-based design to a strategic function embedded in product development and business planning.
Vision: From Execution to Transformation
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Embedding UX into product squads
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Expanding into emerging areas like conversational UI and data storytelling
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Developing and implementing a custom User Experience measurement framework to track impact and inform design decisions
Strategy & Execution: 5 Core Initiatives
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Org Alignment
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Established global UX career paths
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Implemented succession planning
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Design Systems
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Led Design System for multiple brands
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Scalable Research
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Developed "measurement of UX"
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Build feedback loop across applications
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Accessibility
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Embedded accessibility checks into delivery pipelines
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Community Building
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Launched a UX champion network
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Promoted a user-centric culture across business units
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