The legacy map-making software was outdated, inefficient, and frustrating to use. Users complained about clunky workflows and poor performance. I led its transformation into a modern, user-friendly platform through a clear vision, strategic redesign, and user-driven insights.

Project contained comprehensive UX research grounded in design thinking and human-centered design principles. The goal was to understand the hospital ecosystem to inform UX decisions and identify opportunities for innovation

Design today is about user-centered problem-solving—innovating by addressing real pain points and identifying opportunities that blend technology, customer satisfaction, and business success. By understanding daily workflows in fleet tyre management, we gained empathetic insights into users’ goals and values. These findings informed digital transformation ideas to streamline operations and improve the overall user experience.