Designing UX Strategy in Fleet Tyre Management
Design in today’s world is to take a user-centered approach to problem-solving. Innovation and product building by addressing pain points and needs of people and finding opportunities and solutions that integrate technology, customer satisfaction, and business success. To understand the daily activities that impact work processes in fleet tyre management, enabling an empathetic understanding of users—their values, goals, and conceptual models. Based on these insights, we came up with digital transformation ideas to streamline operations and enhance user experience
Research Goals
To understand the daily activities that impact work processes in fleet tyre management, enabling an empathetic understanding of users—their values, goals, and conceptual models. Based on these insights, we developed digital transformation ideas to streamline operations, enhance user experience, and support data-driven decision-making
Key Findings
The research identified several pain points and needs for each user group:
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User Roles: Fleet owners, technicians, and account managers each play distinct roles in tyre management and data handling.
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Customer Types: Three main types—budget-conscious, opportunistic, and value-driven—impact sales strategy.
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App Issues: The tyre inspection app is slow, buggy, and dependent on internet, affecting usability in the field.
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Data Gaps: Incomplete or manual records, broken odometers, and mixed tyre brands complicate inspections.
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Field Challenges: Harsh environments, safety risks, and lack of office space for account managers.
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Opportunities: Improve app UX, enable offline use, add features like cost/km projections and scrap analysis.
Key Findings
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Development of 3 applications
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Improved satisfaction or users by 18%
