Mapping a Better Experience: A UX-Driven Software Revamp
The legacy map-making software had become a source of frustration for its users — inefficient, outdated, and hard to navigate. Many users had voiced complaints about clunky workflows, slow performance, and unintuitive interfaces. I took on the challenge of transforming this tool into a modern, user-friendly platform by crafting a clear vision, leading a strategic redesign, and grounding every decision in deep user research.
The Challenge
The original software suffered from:
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Inefficient workflows that required unnecessary steps to complete basic tasks
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Poor UI/UX that confused users and created steep learning curves
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Negative user sentiment, with a consistent stream of complaints about speed, reliability, and usability
Despite its potential, the software was losing relevance. Engagement was falling, and new users were abandoning it quickly. It was clear that a complete rethink was needed — not just a redesign, but a reimagining.
Older version
My Role
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Conducting extensive user research to understand pain points, expectations, and goals
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Developing a long-term product vision and strategy
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Guiding UX/UI design in collaboration with designers
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Coordinating with engineers to rebuild the core architecture for performance and scalability
Strategic Vision
Based on research insights, I created a product vision built on three pillars:
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Simplicity
Strip away clutter, surface essential tools, and streamline workflows for faster map creation. -
Efficiency
Support users with shortcuts, contextual help, and smart defaults -
Scalable Collaboration
Enable teams to work together in real time with process
Impact
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Introduced a clean, modern interface with customizable workspaces
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Replaced the legacy codebase with a more responsive architecture for faster performance
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Map creation time reduced by 60%
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90% user satisfaction reported in follow-up surveys
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Smoother flow with 90% reduction in errors
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Standard made it faster development time
